Within the eyewear landscape, AKAR emerges as a brand that balances tradition and modernity - inspired by the Peranakan heritage. With fluid designs and campaigns rooted in multi-cultural identity, AKAR embraces the in-between and encourages those that feel lost to be found again.
YEAR
2024
ROLE
Art Director
SERVICES
Brand Design
Product Design
AKAR’s first campaign “The Butterfly Effect” marks the launch of the brand’s first eyewear: a modular butterfly inspired conceptual piece that wraps the wearer’s head.
Within the eyewear landscape, AKAR emerges as a brand that balances tradition and modernity - inspired by the Peranakan heritage. With fluid designs and campaigns rooted in multi-cultural identity, AKAR embraces the in-between and encourages those that feel lost to be found again.
YEAR
2024
ROLE
Art Director
SERVICES
Brand Design
Product Design
AKAR’s first campaign “The Butterfly Effect” marks the launch of the brand’s first eyewear: a modular butterfly inspired conceptual piece that wraps the wearer’s head.
Within the eyewear landscape, AKAR emerges as a brand that balances tradition and modernity - inspired by the Peranakan heritage. With fluid designs and campaigns rooted in multi-cultural identity, AKAR embraces the in-between and encourages those that feel lost to be found again.
YEAR
2024
ROLE
Art Director
SERVICES
Brand Design
Product Design
AKAR’s first campaign “The Butterfly Effect” marks the launch of the brand’s first eyewear: a modular butterfly inspired conceptual piece that wraps the wearer’s head.