Within the eyewear landscape, AKAR emerges as a brand that balances tradition and modernity - inspired by the Peranakan heritage. With fluid designs and campaigns rooted in multi-cultural identity, AKAR embraces the in-between and encourages those that feel lost to be found again.
YEAR
2024
ROLE
Art Director
SERVICES
Brand Design
Product Design
AKAR’s first campaign “The Butterfly Effect” marks the launch of the brand’s first eyewear: a modular butterfly inspired conceptual piece that wraps the wearer’s head.
People with a multi-cultural background are not represented enough and need a medium to connect to their heritage deeper in their daily lives.
AKAR’s first campaign “The Butterfly Effect” marks the launch of the brand’s first eyewear: a modular butterfly inspired conceptual piece that wraps the wearer’s head.
People with a multi-cultural background are not represented enough and need a medium to connect to their heritage deeper in their daily lives.
Set a post URL in the Properties.
Set a post URL in the Properties.
Eyewear is one of the most worn accessory and is a lot of people's first entry into the luxury market - meaning the chances of paying more for a higher quality, resonating product is bigger
In Singapore, multi-cultural backgrounds is a market that has not been tapped into much, offering a good opportunity to enter
Eyewear is one of the most worn accessory and is a lot of people's first entry into the luxury market - meaning the chances of paying more for a higher quality, resonating product is bigger
In Singapore, multi-cultural backgrounds is a market that has not been tapped into much, offering a good opportunity to enter
AKAR acts as a gateway to those who feel like they don't belong on any definitive side - with the eyewear pieces being the lens in which they can see that they deserve to celebrate the uniqueness of their background as much as others.
AKAR acts as a gateway to those who feel like they don't belong on any definitive side - with the eyewear pieces being the lens in which they can see that they deserve to celebrate the uniqueness of their background as much as others.
Set a post URL in the Properties.
Within the eyewear landscape, AKAR emerges as a brand that balances tradition and modernity - inspired by the Peranakan heritage. With fluid designs and campaigns rooted in multi-cultural identity, AKAR embraces the in-between and encourages those that feel lost to be found again.
YEAR
2024
ROLE
Art Director
SERVICES
Brand Design
Product Design
AKAR’s first campaign “The Butterfly Effect” marks the launch of the brand’s first eyewear: a modular butterfly inspired conceptual piece that wraps the wearer’s head.
People with a multi-cultural background are not represented enough and need a medium to connect to their heritage deeper in their daily lives.
AKAR’s first campaign “The Butterfly Effect” marks the launch of the brand’s first eyewear: a modular butterfly inspired conceptual piece that wraps the wearer’s head.
People with a multi-cultural background are not represented enough and need a medium to connect to their heritage deeper in their daily lives.
Set a post URL in the Properties.
Set a post URL in the Properties.
Eyewear is one of the most worn accessory and is a lot of people's first entry into the luxury market - meaning the chances of paying more for a higher quality, resonating product is bigger
In Singapore, multi-cultural backgrounds is a market that has not been tapped into much, offering a good opportunity to enter
Eyewear is one of the most worn accessory and is a lot of people's first entry into the luxury market - meaning the chances of paying more for a higher quality, resonating product is bigger
In Singapore, multi-cultural backgrounds is a market that has not been tapped into much, offering a good opportunity to enter
AKAR acts as a gateway to those who feel like they don't belong on any definitive side - with the eyewear pieces being the lens in which they can see that they deserve to celebrate the uniqueness of their background as much as others.
AKAR acts as a gateway to those who feel like they don't belong on any definitive side - with the eyewear pieces being the lens in which they can see that they deserve to celebrate the uniqueness of their background as much as others.
Set a post URL in the Properties.
Within the eyewear landscape, AKAR emerges as a brand that balances tradition and modernity - inspired by the Peranakan heritage. With fluid designs and campaigns rooted in multi-cultural identity, AKAR embraces the in-between and encourages those that feel lost to be found again.
YEAR
2024
ROLE
Art Director
SERVICES
Brand Design
Product Design
AKAR’s first campaign “The Butterfly Effect” marks the launch of the brand’s first eyewear: a modular butterfly inspired conceptual piece that wraps the wearer’s head.
People with a multi-cultural background are not represented enough and need a medium to connect to their heritage deeper in their daily lives.
AKAR’s first campaign “The Butterfly Effect” marks the launch of the brand’s first eyewear: a modular butterfly inspired conceptual piece that wraps the wearer’s head.
People with a multi-cultural background are not represented enough and need a medium to connect to their heritage deeper in their daily lives.
Set a post URL in the Properties.
Set a post URL in the Properties.
Eyewear is one of the most worn accessory and is a lot of people's first entry into the luxury market - meaning the chances of paying more for a higher quality, resonating product is bigger
In Singapore, multi-cultural backgrounds is a market that has not been tapped into much, offering a good opportunity to enter
Eyewear is one of the most worn accessory and is a lot of people's first entry into the luxury market - meaning the chances of paying more for a higher quality, resonating product is bigger
In Singapore, multi-cultural backgrounds is a market that has not been tapped into much, offering a good opportunity to enter
AKAR acts as a gateway to those who feel like they don't belong on any definitive side - with the eyewear pieces being the lens in which they can see that they deserve to celebrate the uniqueness of their background as much as others.
AKAR acts as a gateway to those who feel like they don't belong on any definitive side - with the eyewear pieces being the lens in which they can see that they deserve to celebrate the uniqueness of their background as much as others.
Set a post URL in the Properties.