Siders City is a mock branding project that was created for the Singaporean local brand, Sidersonline. Highlighting the brand's value for local heritage, the project interprets it into a modern context - infusing 3D elements shaped like local emblembs into the campaign images and creating a offline pop-up event centered around a city tour to give homage to the brand's origins.
YEAR
2024
ROLE
SERVICES
Branding
Marketing
Responding to the lack of brand awareness among the Singaporean audiences through a survey of 100 people, Siders City offers a targeted campaign that builds on the brand’s playful nature and turn it into a contemporary campaign with a gamified collaboration with Nintendo’s Animal Crossing.
Siders City is a mock branding project that was created for the Singaporean local brand, Sidersonline. Highlighting the brand's value for local heritage, the project interprets it into a modern context - infusing 3D elements shaped like local emblembs into the campaign images and creating a offline pop-up event centered around a city tour to give homage to the brand's origins.
YEAR
2024
ROLE
SERVICES
Branding
Marketing
Responding to the lack of brand awareness among the Singaporean audiences through a survey of 100 people, Siders City offers a targeted campaign that builds on the brand’s playful nature and turn it into a contemporary campaign with a gamified collaboration with Nintendo’s Animal Crossing.
Siders City is a mock branding project that was created for the Singaporean local brand, Sidersonline. Highlighting the brand's value for local heritage, the project interprets it into a modern context - infusing 3D elements shaped like local emblembs into the campaign images and creating a offline pop-up event centered around a city tour to give homage to the brand's origins.
YEAR
2024
ROLE
SERVICES
Branding
Marketing
Responding to the lack of brand awareness among the Singaporean audiences through a survey of 100 people, Siders City offers a targeted campaign that builds on the brand’s playful nature and turn it into a contemporary campaign with a gamified collaboration with Nintendo’s Animal Crossing.