Siders City is an integrated marketing campaign created for the Singaporean local brand, Sidersonline. Highlighting the brand's value for local heritage, the project interprets it into a modern context - infusing 3D elements shaped like local emblembs into the campaign images and creating a offline pop-up event centered around a city tour to give homage to the brand's origins.
YEAR
2024
ROLE
SERVICES
Branding
Marketing
3D Design
Responding to the lack of brand awareness among the Singaporean audiences through a survey of 100 people, Siders City offers a targeted campaign that builds on the brand’s playful nature and turn it into a contemporary campaign with a gamified collaboration with Nintendo’s Animal Crossing.
Though the brand has had a steady following for years, there is a lack of brand awareness especially among youths.
Responding to the lack of brand awareness among the Singaporean audiences through a survey of 100 people, Siders City offers a targeted campaign that builds on the brand’s playful nature and turn it into a contemporary campaign with a gamified collaboration with Nintendo’s Animal Crossing.
Though the brand has had a steady following for years, there is a lack of brand awareness especially among youths.
Their local pride is one of their strongest USP, having infused in local humour and culture into their designs
Despite their unisex placement, most of their campaign images feature women - offering an opportunity to show their inclusive designs
Collaborations remain their highest engaging posts and releases, which allows an entry point for an external market to be familiar with the brand
Their local pride is one of their strongest USP, having infused in local humour and culture into their designs
Despite their unisex placement, most of their campaign images feature women - offering an opportunity to show their inclusive designs
Collaborations remain their highest engaging posts and releases, which allows an entry point for an external market to be familiar with the brand
Siders City offers an escape from Singapore's busy atmosphere into a world where everyone belongs. With a strategic collaboration as well as a personalised pop up event centred around the brand's consistent nods to local heritage, this marketing campaign aims to invite new young audiences to be part of the brand's community.
Siders City offers an escape from Singapore's busy atmosphere into a world where everyone belongs. With a strategic collaboration as well as a personalised pop up event centred around the brand's consistent nods to local heritage, this marketing campaign aims to invite new young audiences to be part of the brand's community.
Siders City is an integrated marketing campaign created for the Singaporean local brand, Sidersonline. Highlighting the brand's value for local heritage, the project interprets it into a modern context - infusing 3D elements shaped like local emblembs into the campaign images and creating a offline pop-up event centered around a city tour to give homage to the brand's origins.
YEAR
2024
ROLE
SERVICES
Branding
Marketing
3D Design
Responding to the lack of brand awareness among the Singaporean audiences through a survey of 100 people, Siders City offers a targeted campaign that builds on the brand’s playful nature and turn it into a contemporary campaign with a gamified collaboration with Nintendo’s Animal Crossing.
Though the brand has had a steady following for years, there is a lack of brand awareness especially among youths.
Responding to the lack of brand awareness among the Singaporean audiences through a survey of 100 people, Siders City offers a targeted campaign that builds on the brand’s playful nature and turn it into a contemporary campaign with a gamified collaboration with Nintendo’s Animal Crossing.
Though the brand has had a steady following for years, there is a lack of brand awareness especially among youths.
Their local pride is one of their strongest USP, having infused in local humour and culture into their designs
Despite their unisex placement, most of their campaign images feature women - offering an opportunity to show their inclusive designs
Collaborations remain their highest engaging posts and releases, which allows an entry point for an external market to be familiar with the brand
Their local pride is one of their strongest USP, having infused in local humour and culture into their designs
Despite their unisex placement, most of their campaign images feature women - offering an opportunity to show their inclusive designs
Collaborations remain their highest engaging posts and releases, which allows an entry point for an external market to be familiar with the brand
Siders City offers an escape from Singapore's busy atmosphere into a world where everyone belongs. With a strategic collaboration as well as a personalised pop up event centred around the brand's consistent nods to local heritage, this marketing campaign aims to invite new young audiences to be part of the brand's community.
Siders City offers an escape from Singapore's busy atmosphere into a world where everyone belongs. With a strategic collaboration as well as a personalised pop up event centred around the brand's consistent nods to local heritage, this marketing campaign aims to invite new young audiences to be part of the brand's community.
Siders City is an integrated marketing campaign created for the Singaporean local brand, Sidersonline. Highlighting the brand's value for local heritage, the project interprets it into a modern context - infusing 3D elements shaped like local emblembs into the campaign images and creating a offline pop-up event centered around a city tour to give homage to the brand's origins.
YEAR
2024
ROLE
SERVICES
Branding
Marketing
3D Design
Responding to the lack of brand awareness among the Singaporean audiences through a survey of 100 people, Siders City offers a targeted campaign that builds on the brand’s playful nature and turn it into a contemporary campaign with a gamified collaboration with Nintendo’s Animal Crossing.
Though the brand has had a steady following for years, there is a lack of brand awareness especially among youths.
Responding to the lack of brand awareness among the Singaporean audiences through a survey of 100 people, Siders City offers a targeted campaign that builds on the brand’s playful nature and turn it into a contemporary campaign with a gamified collaboration with Nintendo’s Animal Crossing.
Though the brand has had a steady following for years, there is a lack of brand awareness especially among youths.
Their local pride is one of their strongest USP, having infused in local humour and culture into their designs
Despite their unisex placement, most of their campaign images feature women - offering an opportunity to show their inclusive designs
Collaborations remain their highest engaging posts and releases, which allows an entry point for an external market to be familiar with the brand
Their local pride is one of their strongest USP, having infused in local humour and culture into their designs
Despite their unisex placement, most of their campaign images feature women - offering an opportunity to show their inclusive designs
Collaborations remain their highest engaging posts and releases, which allows an entry point for an external market to be familiar with the brand
Siders City offers an escape from Singapore's busy atmosphere into a world where everyone belongs. With a strategic collaboration as well as a personalised pop up event centred around the brand's consistent nods to local heritage, this marketing campaign aims to invite new young audiences to be part of the brand's community.
Siders City offers an escape from Singapore's busy atmosphere into a world where everyone belongs. With a strategic collaboration as well as a personalised pop up event centred around the brand's consistent nods to local heritage, this marketing campaign aims to invite new young audiences to be part of the brand's community.