EPIPHANY
EPIPHANY reimagines a 032C fashion editorial, set in Asia, where a story of woman empowerment is visualised through a series of narrative-based images grounded in symbolic styling and setting inspired by a Chinese folklore.
YEAR
2023
ROLE
Art Director
SERVICES
Idea Conceptualisation
Web Design
Layout Design
About the project
In a relived tale of Chinese folklore, evolution takes the center stage. Xi Shi breaks free in a moment of realisation as delicate flows of sheer white transforms into bold flashes of skin and fiery crimson – defying limits in tradition and tethering along the edge of control. This is a story of reclaiming back power over oneself and an exploration with perceptions of beauty in the modern era.
What was the problem?
There is a lack of experimental narrative editorials set in Asia that depicts the story of a strong woman character and her struggles.
What was the problem?
In a relived tale of Chinese folklore, evolution takes the center stage. Xi Shi breaks free in a moment of realisation as delicate flows of sheer white transforms into bold flashes of skin and fiery crimson – defying limits in tradition and tethering along the edge of control. This is a story of reclaiming back power over oneself and an exploration with perceptions of beauty in the modern era.
What was the problem?
There is a lack of experimental narrative editorials set in Asia that depicts the story of a strong woman character and her struggles.
Set a post URL in the Properties.
Set a post URL in the Properties.
What were the insights?
Chinese folklore is a historical example that documents the presence of powerful women who have gone through a lot just to survive during their times
By portraying an evolution of a woman gaining her independence, it can help younger audiences to find strength in being so themselves
Chinese folklore is a historical example that documents the presence of powerful women who have gone through a lot just to survive during their times
By portraying an evolution of a woman gaining her independence, it can help younger audiences to find strength in being so themselves
What was my solution?
EPIPHANY: Xi Shi Fights Back presents a contemporary take on a piece of Chinese folklore that depicts a woman so enchanting that it defies nature and those around her. While the original story is vague in its ending, with some saying she died from loneliness, this editorial chooses to depict her in an alternative ending where she regains her power and relishes in her independence.
What was the solution?
EPIPHANY: Xi Shi Fights Back presents a contemporary take on a piece of Chinese folklore that depicts a woman so enchanting that it defies nature and those around her. While the original story is vague in its ending, with some saying she died from loneliness, this editorial chooses to depict her in an alternative ending where she regains her power and relishes in her independence.
Set a post URL in the Properties.
EPIPHANY
OVERVIEW
EPIPHANY reimagines a 032C fashion editorial, set in Asia, where a story of woman empowerment is visualised through a series of narrative-based images grounded in symbolic styling and setting inspired by a Chinese folklore.
YEAR
2023
ROLE
Art Director
SERVICES
Idea Conceptualisation
Web Design
Layout Design
About the project
In a relived tale of Chinese folklore, evolution takes the center stage. Xi Shi breaks free in a moment of realisation as delicate flows of sheer white transforms into bold flashes of skin and fiery crimson – defying limits in tradition and tethering along the edge of control. This is a story of reclaiming back power over oneself and an exploration with perceptions of beauty in the modern era.
What was the problem?
There is a lack of experimental narrative editorials set in Asia that depicts the story of a strong woman character and her struggles.
What was the problem?
In a relived tale of Chinese folklore, evolution takes the center stage. Xi Shi breaks free in a moment of realisation as delicate flows of sheer white transforms into bold flashes of skin and fiery crimson – defying limits in tradition and tethering along the edge of control. This is a story of reclaiming back power over oneself and an exploration with perceptions of beauty in the modern era.
What was the problem?
There is a lack of experimental narrative editorials set in Asia that depicts the story of a strong woman character and her struggles.
Set a post URL in the Properties.
Set a post URL in the Properties.
What were the insights?
Chinese folklore is a historical example that documents the presence of powerful women who have gone through a lot just to survive during their times
By portraying an evolution of a woman gaining her independence, it can help younger audiences to find strength in being so themselves
Chinese folklore is a historical example that documents the presence of powerful women who have gone through a lot just to survive during their times
By portraying an evolution of a woman gaining her independence, it can help younger audiences to find strength in being so themselves
What was my solution?
EPIPHANY: Xi Shi Fights Back presents a contemporary take on a piece of Chinese folklore that depicts a woman so enchanting that it defies nature and those around her. While the original story is vague in its ending, with some saying she died from loneliness, this editorial chooses to depict her in an alternative ending where she regains her power and relishes in her independence.
What was the solution?
EPIPHANY: Xi Shi Fights Back presents a contemporary take on a piece of Chinese folklore that depicts a woman so enchanting that it defies nature and those around her. While the original story is vague in its ending, with some saying she died from loneliness, this editorial chooses to depict her in an alternative ending where she regains her power and relishes in her independence.
Set a post URL in the Properties.
EPIPHANY
OVERVIEW
EPIPHANY reimagines a 032C fashion editorial, set in Asia, where a story of woman empowerment is visualised through a series of narrative-based images grounded in symbolic styling and setting inspired by a Chinese folklore.
YEAR
2023
ROLE
Art Director
SERVICES
Idea Conceptualisation
Web Design
Layout Design
About the project
In a relived tale of Chinese folklore, evolution takes the center stage. Xi Shi breaks free in a moment of realisation as delicate flows of sheer white transforms into bold flashes of skin and fiery crimson – defying limits in tradition and tethering along the edge of control. This is a story of reclaiming back power over oneself and an exploration with perceptions of beauty in the modern era.
What was the problem?
There is a lack of experimental narrative editorials set in Asia that depicts the story of a strong woman character and her struggles.
What was the problem?
In a relived tale of Chinese folklore, evolution takes the center stage. Xi Shi breaks free in a moment of realisation as delicate flows of sheer white transforms into bold flashes of skin and fiery crimson – defying limits in tradition and tethering along the edge of control. This is a story of reclaiming back power over oneself and an exploration with perceptions of beauty in the modern era.
What was the problem?
There is a lack of experimental narrative editorials set in Asia that depicts the story of a strong woman character and her struggles.
Set a post URL in the Properties.
Set a post URL in the Properties.
What were the insights?
Chinese folklore is a historical example that documents the presence of powerful women who have gone through a lot just to survive during their times
By portraying an evolution of a woman gaining her independence, it can help younger audiences to find strength in being so themselves
Chinese folklore is a historical example that documents the presence of powerful women who have gone through a lot just to survive during their times
By portraying an evolution of a woman gaining her independence, it can help younger audiences to find strength in being so themselves
What was my solution?
EPIPHANY: Xi Shi Fights Back presents a contemporary take on a piece of Chinese folklore that depicts a woman so enchanting that it defies nature and those around her. While the original story is vague in its ending, with some saying she died from loneliness, this editorial chooses to depict her in an alternative ending where she regains her power and relishes in her independence.
What was the solution?
EPIPHANY: Xi Shi Fights Back presents a contemporary take on a piece of Chinese folklore that depicts a woman so enchanting that it defies nature and those around her. While the original story is vague in its ending, with some saying she died from loneliness, this editorial chooses to depict her in an alternative ending where she regains her power and relishes in her independence.
Set a post URL in the Properties.